College Sports Attendance & Gender – Update 2

So I decided to add a little more to the project than I had originally planned. Considering the website I was using to collect data had data all the way back from 2009, I thought seeing how differences were playing out over time would be interesting to see. I also decided to reevaluate the ratio I was using earlier. The way I was calculating ratios made comparisons between schools effective. However, the t-tests I was running were focusing on the differences between the men’s and women’s ratio. Programs that were large had a big difference between the ratios that implied that one program would be way more popular than the other, when actually the difference was fairly small relative to the attendance size. I decided for each school to divide the women’s ratio by the men’s ratio; value below one shows that the program attendance favors the men’s team; values above one favor the women’s team.

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College Sports Attendance & Gender – Update 1

So far most of my time has been spent on finding previous research and data collection. Depken, Williams, & Wilson (2011) looked at factors that influence attendance at women’s college basketball game. Some of the factors they found to have an effect included their previous season performance and the performance of other programs such as football and men’s basketball. They referenced several other studies that found in other sports that a college team’s performance in the previous season was a strong predictor of attendance at games the next season. Based on this, I believe using previous performance as a control variable would be effective in this project. I was surprised that there was not more research on the topic of gender discrimination in sports with the news coverage this has received in recent years.

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Differences in Viewership of Men’s and Women’s College Sports

My research question is: Is there evidence to suggest that there exists gender discrimination from consumers in the market for college sports? I plan to examine differences in attendance of comparable men’s and women’s college sports to see what factors can explain the gap and whether they are the responsibility.

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