Differences in Viewership of Men’s and Women’s College Sports

My research question is: Is there evidence to suggest that there exists gender discrimination from consumers in the market for college sports? I plan to examine differences in attendance of comparable men’s and women’s college sports to see what factors can explain the gap and whether they are the responsibility.

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The Effect of Brand Loyalty through Advertising of Luxury Goods on Demand Elasticity and Sales of Products Sold

The market for luxury goods is a rapidly expanding sector of the economy. Sales of goods from the top 100 luxury companies contributing an average of over $2.1 billion USD to the global economy annually. The prices for luxury brand prices are known to be inelastic, with expensive price tags for goods sold contributing to a neutral or positive impact on the brand’s image. Quality of production and prestige help to keep luxury goods popular among a limited consumer-base that can afford the exorbitant costs of purchase, yet this doesn’t explain why sales continue to accelerate in brands like Balenciaga, Gucci, and Supreme. How do such luxury companies continue to grow their sales?

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TV Commercial Variety vs. Cost of Advertising Part 3 (Summary)

The data for commercials that employ celebrity appearances are as follows in the format of (celebrity appearance commercials)/(total commercials in sample) = (percentage of commercials that use celebrity appearances)

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TV Commercial Variety vs. Cost of Advertising Part 2

With an understanding of the methodology I would use on the samples in place, I then had to decide from where to take the samples such that it would be unlikely for a confounding variable to affect the percentage of commercials containing celebrity appearances in a way that would prevent the drawing of conclusions from the data.  The most important inclusion would be samples from programs that draw very high ratings and programs that draw low to average ratings.  The most obvious representative of the high ratings group is the most viewed television program in America every year: the Super Bowl.  I also included several games from the NBA Finals, which have significantly lower ratings than the Super Bowl but still have much higher viewership than average television programs.  Those selections were the most readily available for my research because the NBA Finals occur during the summer and the Super Bowl commercials have become a sensation in their own right such that they get posted on the Internet for posterity on web pages titled “All Super Bowl LI Commercials”.

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