Post #2: Completion of Reading, Outlining Literature Review, and Further Updates

Hello, everyone!

I am almost done with my research project, and I have been working hard this past month to complete my reading and plan out how I wanted to organize my literature review. I have read over 50 academic papers and had over 100 pages of notes, ranging from topics such as brand loyalty, advertising, the luxury goods markets across the globe in countries such as South Korea, Japan, Iran, and the U.S., the psychology of conspicuous consumption, and more. Consolidating all the information and choosing which papers/concepts were the most relevant to the motivation for my paper has taken a lot of thought, but I will outline below what my plan is for executing my literature review.

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